eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business

Chapter 6. META DESCRIPTION TAG

Your Chance to Tell a Search Engine User Why They Should Click on Your Link Over All the Others.

In this chapter, you will learn:

The definition of a meta description tag.

Its importance in winning the search engine game.

How to use it in conjunction with your title tag.

The exact steps to create the perfect meta description tag.

Your title tag is the headline of your web site, and your meta description tag is the sub-headline. It's more descriptive and longer than the title tag. If you look at the search engine below, the meta description tag is the black text directly under the blue highlighted link.

Both your title tag and description tag are the only two gateways between a search engine and your web site. Your meta description tag should complement your title tag by providing a more detailed description of what your web site is about. Between the two, there should be no doubt as to who you are and exactly what products or services you provide. And most importantly, your meta description tag should sell the searcher on why they should go to your web site over all the others.

Unfortunately, most business owners leave the creation of their title tag and meta description tag to their web designer. As you can now see, the only one who should be creating these two critical sentences is you, the business owner.

Before creating your meta description tag, let's go ...