Chapter 15. E-MAIL MARKETING
Stay "top of mind" with your customers and get them to buy over and over again.
In this chapter, you will learn:
The definition of e-mail marketing.
The tool I recommend using and why.
Why using e-mail marketing is so effective in creating repeat business.
Steps to create the perfect e-mail marketing campaign.
E-mail marketing is an effective way to promote your products or services and stay connected to your customers. Whether you e-mail 10 people or 1,000, using e-mail marketing is a cost-effective way to build brand awareness for your business.
In this strategy, you send e-mails only to people who have requested e-mails from you. If you send e-mails to people blindly, without first having obtained their permission, then those e-mails are considered "spam."
Sending spam is a practice you should stay far away from. Not only do you risk being "blacklisted," which disables your ability to send people or companies e-mails, but it's also unethical and a bad business practice.
In this chapter, you'll learn to create a powerful e-mail marketing campaign the right way, by offering high-value content to people who will be excited to hear from you.
An e-newsletter (or e-zine) is the most common form of e-mail marketing. It's essentially an electronic magazine filled with content about a specific subject that is sent out to a large number of people.
In the previous chapter, ...
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