January 2009
Beginner
206 pages
2h 42m
English
Content preview from eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business
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Chapter 15. E-MAIL MARKETING
Stay "top of mind" with your customers and get them to buy over and over again.
In this chapter, you will learn:
The definition of e-mail marketing.
The tool I recommend using and why.
Why using e-mail marketing is so effective in creating repeat business.
Steps to create the perfect e-mail marketing campaign.
E-mail marketing is an effective way to promote your products or services and stay connected to your customers. Whether you e-mail 10 people or 1,000, using e-mail marketing is a cost-effective way to build brand awareness for your business.
In this strategy, you send e-mails only to people who have requested e-mails from you. If you send e-mails to people blindly, without first having obtained their permission, then those e-mails are considered "spam."
Sending spam is a practice you should stay far away from. Not only do you risk being "blacklisted," which disables your ability to send people or companies e-mails, but it's also unethical and a bad business practice.
In this chapter, you'll learn to create a powerful e-mail marketing campaign the right way, by offering high-value content to people who will be excited to hear from you.
An e-newsletter (or e-zine) is the most common form of e-mail marketing. It's essentially an electronic magazine filled with content about a specific subject that is sent out to a large number of people.
In the previous chapter, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.