January 2009
Beginner
206 pages
2h 42m
English
Content preview from eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business
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Chapter 14. OPT-IN FORM
Turn a web site visitor into a paying customer.
In this chapter, you will learn:
The definition of an opt-in form.
Why it is critical to have an opt-in form on your web site.
How to ensure people use your opt-in form.
How to avoid costly mistakes that can result in high opt-outs and your e-mail being categorized as spam.
If showing up on a search engine is the cake and getting your link clicked on instead of the others is the icing (the good kind, not that fondant stuff), then having an opt-in form filled out on your web site is the perfect cherry on top! An opt-in form is an area on your web site, or any of your web presence resources, where a person can fill out information, like their name and e-mail address, enabling you to stay connected with them on an ongoing basis.
Once a person has offered their contact information, you can email them about specials, upcoming events, and other information concerning your products or services. You can continue to communicate with them until such time as they decide to opt-out, which means they're asking you to stop e-mailing them. By following some of the guidelines below, you'll keep your opt-outs to a minimum.
I can't stress enough the importance of having an effective opt-in box on your web site. First, without one, you run the risk of people coming to your web site and never knowing who they were and what they wanted—an ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.