3 Two Brothers: Their Story of Resolution

I saw little hope in coming to a fair settlement.… Each of the others I had gotten advice from led me to believe the only solution was a court battle.… I found the resolution model representative of the concerns of a partner.… We each walked away with a feeling of winning.

Bill Thomas, President, Integrated Promotions

Sometimes new ways of doing things are not readily understood. They do not fit with the way our perceptual systems have been conditioned. We cannot see what we are not already expecting.

A classic illustration is the story Joel Barker tells about the watchmaking industry. Before quartz, the Swiss held about 95% of the market. In the early 1960s the Swiss R & D people presented their innovation, ...

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