Ludwig Hohlwein


1874–1949 | BORN: Wiesbaden, Germany | EDUCATION: Technical University in Munich; Dresden Academy

Incorporated depth and pattern in poster designs

Evolved stylistically throughout his career, from flat to painterly to severe

Another influential German designer, Ludwig Hohlwein, drew inspiration from the Beggarstaffs and their flat, simple, graphic style. Trained as an architect, Hohlwein left Munich in 1911 for Berlin, where he worked as a poster artist. While he worked in the Plakatstil (poster style) that Bernhard had pioneered, the two differed in some important aesthetic ways. Rather than total flatness, Hohlwein incorporated ...

Get Graphic Icons: Visionaries Who Shaped Modern Graphic Design now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.