August 2013
Beginner
240 pages
6h 16m
English
Content preview from Graphic Icons: Visionaries Who Shaped Modern Graphic Design
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George Lois
1931– | BORN: Bronx, New York | EDUCATION: Pratt Institute
Designed iconic and controversial magazine covers
Developed advertising campaigns for top brands
I’m not a designer. I’m a communicator.” George Lois has communicated for many brands, like MTV, Stouffer’s Lean Cuisine, Aunt Jemima, and Jiffy Lube. He’s an advertising man.
Lois’s advertising work caught the eye of Esquire magazine editor Harold Hayes in 1962, a period of major change around the world. Esquire featured great writers, like Truman Capote, Gay Talese, and Tom Wolfe, covering politics, racism, and popular culture. Esquire’s covers weren’t as strong as its content; ...
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