Ivan Chermayeff and Tom Geismar


Ivan Chermayeff: 1932– | BORN: London, England | EDUCATION: Harvard University, the Institute of Design in Chicago, Yale University


Tom Geismar: 1931– | BORN: Glen Ridge, New Jersey | EDUCATION: Brown University, Rhode Island School of Design, Yale University

Designed iconic logos and brand identities

Introduced abstract design in corporate identity in the United States

Designed noteworthy exhibitions for major art and cultural institutions

In 1960, Chermayeff and Geismar proposed a radical idea: a corporate logo, ...

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