Ivan Chermayeff and Tom Geismar
Ivan Chermayeff: 1932– | BORN: London, England | EDUCATION: Harvard University, the Institute of Design in Chicago, Yale University
Tom Geismar: 1931– | BORN: Glen Ridge, New Jersey | EDUCATION: Brown University, Rhode Island School of Design, Yale University
Designed iconic logos and brand identities
Introduced abstract design in corporate identity in the United States
Designed noteworthy exhibitions for major art and cultural institutions
In 1960, Chermayeff and Geismar proposed a radical idea: a corporate logo, ...