August 2013
Beginner
240 pages
6h 16m
English
Content preview from Graphic Icons: Visionaries Who Shaped Modern Graphic Design
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A.M. Cassandre
1901–1968 | BORN: Ukraine | EDUCATION: École des Beaux Arts and Académie Julian in Paris
Applied concepts of modern painting, like those of Fernand Léger and Picasso, to French poster design
Used strong perspective to imply three-dimensional space
Designed typefaces
From a time when the poster was emerging as an iconic advertising medium, one artist’s work stands out, thanks to its simple forms and striking perspectives. Adolphe Mouron was a French painter who made a living designing posters under the pseudonym A.M. Cassandre. Cassandre used geometry, shadow, and silhouettes to create the illusion of space, and he pioneered airbrushing ...
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