August 2013
Beginner
240 pages
6h 16m
English
Content preview from Graphic Icons: Visionaries Who Shaped Modern Graphic Design
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Paul Rand
1914–1996 | BORN: Brooklyn, New York | EDUCATION: Pratt Institute, Parsons School of Design, Art Students League
Mastered corporate identity, advertising, and editorial design
Developed strong identity programs for major corporations
Influenced others through writing and teaching
Paul Rand said, “Visual communications of any kind, whether persuasive or informative, from billboards to birth announcements, should be seen as the embodiment of form and function: the integration of the beautiful and the useful.” It’s not only about how it looks, or how it works, but about how it looks and works together.
Born Peretz Rosenbaum into an Orthodox ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.