Preface

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El Lissitzky, 1922

This is a book about names. Many people know the names of architects, artists, and fashion designers, but not many know the names of graphic designers. It’s strange to me, since graphic designers create so much of our everyday world: books, magazines, web sites, logos, posters, packaging, infographics, wayfinding signs, mobile apps, and film and television graphics.

This list of influential 20th century graphic designers is not, and cannot be, definitive. There are designers I wanted to include, but couldn’t get permission to publish. For example, two designers in this book name Tibor Kalman as an influence, yet his ...

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