Gastrotypographicalassemblage
When CBS moved into its new headquarters in 1965, the company’s vice president and creative director, Lou Dorfsman, proposed a typographic solution to decorating a 33-foot wall in the cafeteria: cover the wall with food-related words, rendered in 3D in different typefaces. Herb Lubalin and Tom Carnase created the custom type for more than 1,400 hand-milled wood letters, which were painted white and displayed both horizontally and vertically.
In the 1990s, CBS dumped the wall during a redesign, and it was saved and stored by designer Nick Fasciano. Atlanta nonprofit The Center for Design Study, led by Rick Anwyl, acquired it and spent years restoring the panels to their former glory. In 2014 it will go on permanent ...
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