August 2013
Beginner
240 pages
6h 16m
English
Content preview from Graphic Icons: Visionaries Who Shaped Modern Graphic Design
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Herbert Bayer
1900–1985 | BORN: Haag, Austria | EDUCATION: the Bauhaus
Continued to spread the influence of the Bauhaus
Built a noteworthy advertising career in the United States
Established design as a valuable corporate asset
Herbert Bayer was a “young master” at the Bauhaus: a student who then became a teacher. He studied under László Moholy-Nagy and Wassily Kandinsky. With them, he helped form a functional design ideology that spanned design disciplines. He served as the school’s director of the printing and advertising workshop, helping graphic design become a bigger part of the curriculum.
During Germany’s Weimar Republic, the hyperinflated ...
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