1948– | BORN: Washington, DC | EDUCATION: Tyler School of Art, Philadelphia
Illustrates with typography
Designs distinctive identities for cultural institutions and corporations
As a design student, Paula Scher couldn’t get the hang of working with type, of formally positioning words and letters in a layout. (She’s hardly the first—or last—design student to struggle through typography class.) Then her teacher, Stanislas Zagorski, suggested that she think of type in a more conceptual way, using it as the main image in her work, to communicate visually as well as verbally. That simple direction helped Scher establish herself as a master ...