Hands-On Data Science for Marketing

The book "Hands-On Data Science for Marketing" equips readers with the tools and insights to optimize their marketing campaigns using data science and machine learning techniques. Using practical examples in Python and R, you will learn how to analyze data, predict customer behavior, and implement effective strategies for better customer engagement and retention.

What this Book will help me do

• Understand marketing KPIs and learn to compute and visualize them in Python and R.
• Develop the ability to analyze customer behavior and predict potential high-value customers.
• Master machine learning concepts for customer segmentation and personalized marketing strategies.
• Improve your skills to forecast customer engagement and lifetime value for more effective planning.
• Learn the techniques of A/B testing and their application in refining marketing decisions.

Author(s)

Yoon Hyup Hwang is a seasoned data scientist with a deep interest in the intersection of marketing and technology. With years of expertise in implementing machine learning algorithms in marketing analytics, Yoon brings a unique perspective by blending technical insights with business strategy. As an educator and practitioner, Yoon's approachable style and clear explanations make complex topics accessible for all learners.

Who is it for?

This book is tailored for marketing professionals looking to enhance their strategies using data science, data enthusiasts eager to apply their skills in marketing, and students or engineers seeking to expand their knowledge in this domain. A basic understanding of Python or R is beneficial, but the book is structured to welcome beginners by covering foundational to advanced concepts in a practical way.