Hands-On Data Science for Marketing

Product recommender system

A product recommender system is a system with the goal of predicting and compiling a list of items that a customer is likely to purchase. Recommender systems have gained lots of popularity in recent years and have been developed and implemented for various business use cases. For example, the music streaming service, Pandora, utilizes recommender systems for music recommendations for their listeners. The e-commerce company, Amazon, utilizes recommendater systems to predict and show a list of products that a customer is likely to purchase. The media service provider, Netflix, uses recommender systems to recommend movies or TV shows for individual users that they are likely to watch. The usage of a recommender system ...