Hands-On Data Science for Marketing

ANN with Keras

For building ANN models in Python, we are going to use keras package, which is a high-level neural networks library. For more details, we recommend you visit their official documentation at the following link: https://keras.io/. Before we can use this package for building ANN models, we need to install two packages: tensorflow and keras. The keras package uses tensorflow as a backend for building neural network models, so we need to install tensorflow first. You can install these two packages using the following pip commands in your Terminal:

pip install tensorflowpip install keras

Once you have installed these two packages, we can finally start building our first neural network models. In this exercise, we are going to build ...