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Hands-On Data Science for Marketing
book

Hands-On Data Science for Marketing

by Yoon Hyup Hwang
March 2019
Beginner to intermediate
464 pages
10h 57m
English
Packt Publishing
Content preview from Hands-On Data Science for Marketing

Installing the Anaconda distribution

For data science and machine learning tasks in this book, we will be using lots of different Python packages. To name a few, we will be using the pandas package for data munging and data analysis. You can find more information about this package at the following link: https://pandas.pydata.org/. We will also be using the scikit-learn package for building machine learning models. For more information about this package, you can visit the following page: http://scikit-learn.org/stable/. Another Python package that we will be using frequently is numpy. This package will come in handy when we need to run mathematical and scientific operations on multi-dimensional data. You can find more information about this ...

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Publisher Resources

ISBN: 9781789346343