March 2019
Beginner to intermediate
464 pages
10h 57m
English
Content preview from Hands-On Data Science for Marketing
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Trends in marketing
As you may recall, the first thing we discussed in Chapter 1, Data Science and Marketing, was the recent trends in marketing. It is important to try to understand and keep up with the trends that are occurring in the industry that you are working and specializing in. Especially in marketing, there is a lot of demand for more data-driven and quantitative marketing, and for the use of the latest and most intelligent technologies for developing more cost-effective marketing strategies.
According to the February, 2018, CMO survey (https://www.forbes.com/sites/christinemoorman/2018/02/27/marketing-analytics-and-marketing-technology-trends-to-watch/#4ec8a8431b8a), reliance on marketing analytics has gone up from 30% to 42% in ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.