Hands-On Data Science for Marketing

Sales revenue

It is clear that the goal of every marketing effort is to generate and grow more revenue for the company. No company wants to spend more money on marketing than it generates. In order to correctly report the sales revenue, you will need to clearly define how you want to attribute sales to each of your marketing efforts. Some sales might come from email marketing campaigns, while some others might come from advertisements placed on TV or public transportation. Some sales could even come naturally, without any attributions to any of your marketing campaigns.

In order to correctly report how much sales revenue each of your marketing efforts drives, you will have to clearly define the rules to attribute your sales to each of your ...