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Hands-On Data Science for Marketing
book

Hands-On Data Science for Marketing

by Yoon Hyup Hwang
March 2019
Beginner to intermediate
464 pages
10h 57m
English
Packt Publishing
Content preview from Hands-On Data Science for Marketing

A simple logistic regression model in Python

Now that we have all of the packages installed, let's test to see if we can use them. We will be using Jupyter Notebook for all future data analysis, data visualization, and machine learning tasks. Jupyter Notebook is an open source web application, where you can easily write code, display charts, and share notebooks with others. You can find more information about Jupyter Notebook at this link: http://jupyter.org/.

As the Jupyter Notebook is part of the Anaconda distribution that we just installed in the previous section, you should have it installed in your computer already.

To start the Jupyter Notebook, you can open a Terminal window and type in the following command:

jupyter notebook ...
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Publisher Resources

ISBN: 9781789346343