March 2019
Beginner to intermediate
464 pages
10h 57m
English
Content preview from Hands-On Data Science for Marketing
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Section 2: Descriptive Versus Explanatory Analysis
In this section, you will learn the Key Performance Indicators (KPIs) that are commonly used in the marketing industry, how to use charting libraries in Python and R to visualize metrics, and how to use machine learning algorithms to understand what drives the successes and failures of marketing campaigns. This section consists of the following chapters:
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.