Hands-On Data Science for Marketing

Preface

The adoption of data science and machine learning for marketing has been on the rise, from small to large organizations. With data science, you can better understand the drivers behind the successes and failures of previous marketing strategies and you can better understand customer behavior and interaction with your products. With data science, you can also predict customer behavior and create better targeted and personalized marketing strategies for better cost per acquisition, higher conversion rates, and higher net sales. With this book, you will be able to apply various data science techniques to create data-driven marketing strategies.

This book serves as a practical guide to performing simple-to-advanced tasks in marketing. ...