March 2019
Beginner to intermediate
464 pages
10h 57m
English
Content preview from Hands-On Data Science for Marketing
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Decision trees
In the previous chapter, we discussed explanatory analysis and regression analysis. We are going to continue with that theme and introduce another machine learning algorithm that we can use to draw insights on customer behavior from data. In this chapter, we will be discussing a machine learning algorithm called decision trees: how they learn from the data and how we can interpret their results.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.