March 2019
Beginner to intermediate
464 pages
10h 57m
English
Content preview from Hands-On Data Science for Marketing
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Customer analytics – understanding customer behavior
Customer analytics is a process of understanding and gaining insights into customer behavior through analyzing customer behavior data. It ranges from simple data analysis and visualization to more advanced customer segmentation and predictive analytics. The information and insights gained through customer analytics can then be utilized in forming marketing strategies, optimizing sales channels, and making other key business decisions.
The importance of customer analytics is rising. Because access to customer data became easier for many businesses and also because customers now have easier access to data and information on similar products and contents provided by other competitors, it is ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.