Hands-On Data Science for Marketing

Summary

In this chapter, we have discussed customer analytics. We have learned about what customer analytics is and the importance and benefits of conducting customer analytics, as well as different use cases of customer analytics. We have discussed how the rising accessibility of customer data to businesses and the abundance of data available about customers is resulting in higher competition, and we emphasized the importance of having a good understanding of what customers like. Conducting customer analytics is an important step to gain insights on the behavior of customers, which helps in forming better marketing strategies, optimizing sales channels, and making other key business decisions. Using customer analytics, you can monitor and ...