March 2019
Beginner to intermediate
464 pages
10h 57m
English
Content preview from Hands-On Data Science for Marketing
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Predictive analytics
Another good use case of customer analytics is using predictive analytics on customer data. With customer data, you can have a deeper understanding of what attributes and characteristics of customers are highly correlated with the outcomes of your interest. For example, if you'd like to improve the response and engagement rates, you can analyze the data to identify those characteristics of customers that result in higher responses and engagement rates. Then, you can build predictive models that predict how likely it is that your customers are going to respond to your marketing messages.
Another example of the usage of predictive analytics can be for marketing channel optimization. With the insights gained from customer ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.