March 2019
Beginner to intermediate
464 pages
10h 57m
English
Content preview from Hands-On Data Science for Marketing
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Summary
In this chapter, we discussed the concepts and importance of product analytics. We briefly discussed how product analytics starts from tracking events and customer actions, such as website or app visits, page views, and purchases. Then, we discussed some of the common goals of product analytics and how it should be used to generate actionable insights and reports. With these discussions on product analytics, we explored how we can utilize product analytics for customer and product retention in our programming exercises, using e-commerce business data. First, we analyzed the time series trends in the revenue and the numbers of purchase orders. Then, we drilled down to identify the patterns of monthly repeat customers. We have seen ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.