March 2019
Beginner to intermediate
464 pages
10h 57m
English
Content preview from Hands-On Data Science for Marketing
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Aggregate conversion rate
First, we are going to look at is the aggregate conversion rate. We can calculate this metric by dividing the total number of clients subscribed to a term deposit by the total number of clients in the data. Since we have already encoded the output variable as 1 for those who have converted and 0 for those who have not in a column, named conversion, we can simply sum over this column to get the total number of conversions. The following code snippet shows how we can sum over the conversion column and get the total number of clients in the data:
# total number of conversionssum(conversionsDF$conversion)# total number of clients in the data (= number of records in the data)nrow(conversionsDF)
As you can see from this ...
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