March 2019
Beginner to intermediate
464 pages
10h 57m
English
Content preview from Hands-On Data Science for Marketing
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Digital marketing KPIs
As the choices of marketing channels grow into online space, such as on social network services, blogs, and search engines, reporting the performances of digital marketing efforts has become more and more important. Previously discussed KPIs, sales revenue, and cost per acquisition, apply in the digital marketing space as well.
As an example, based on individual attribution logic, you can analyze how much sales are generated through different social network services, such as Facebook, LinkedIn, and Instagram. You can also analyze how many customers are acquired through such marketing channels and see what individual digital marketing campaigns' CPAs and generated values are. Let's discuss some more digital marketing ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.