Hands-On Data Science for Marketing

Engagement rates by sales channel

Let's take a look at another example. We will analyze how engagement rates differ by different sales channels. Take a look at the following code:

by_sales_channel_df = df.loc[    df['Response'] == 'Yes'].groupby([    'Sales Channel']).count()['Customer']/df.groupby('Sales Channel').count()['Customer']

The result looks as follows:

It will be easier to look at this result with a visualization. You can use the following code to visualize this data:

ax = (by_sales_channel_df*100.0).plot(    kind='bar',    figsize=(7, 7),    color='skyblue',    grid=True)ax.set_ylabel('Engagement Rate (%)')plt.show()

The plot looks as follows: