Discussion and idea sharing will eventually lead you to a proper
framing of the problem. And when you have that, you’ll be ready for
the next step of the decision process: generating alternatives.
Summing Up
•A frame is a mental window through which we view a prob-
lem, situation, or opportunity.
•Ifyou frame the situation incorrectly, you’ll probably make a
bad decision; if you frame it correctly, you’ll be halfway to a
good decision.
• Be wary. Some people will try to frame the issue to suit their
personal agendas.
•Never accept the initial frame. Actively seek others.
• Look for bias and false assumptions in all frames.
The Framing Challenge 31