• Don’t plant anchors when you seek independent viewpoints.
Independent viewpoints bring strength to the decision-making
process, so when you speak with colleagues and consultants,
avoid making statements like this one: “I think this product
could sell between 20,000 and 30,000 units each year in the
adult men’s market. What do you think?” Instead, keep mum
and let others present their own thoughts.
Overconfidence
Overconfidence in one’s capabilities to forecast the future, assess
risks, control events, and anticipate others’ actions is one of the
greatest and most common decision-making foibles. As Dan Lovallo
and Daniel Kahneman told readers of the
Har ...