As a decision maker, your goal at this stage is to identify as many
alternatives as possible. Brainstorming is an effective way to generate
various ideas and courses of action.
Brainstorming
Brainstorming is a technique used to generate alternatives and prob-
lem solutions. It can be done by individuals, but it works better in
groups because the insights and experiences of many people almost
always produce more ideas than a person working alone, no matter
how brilliant that person might be.
To brainstorm for alternatives, begin with a blank flipchart page
or a clean whiteboard. Ask people to suggest any ideas that come into
their heads, or ask individuals ...