Summing Up
• In the absence of alternatives, there is no real decision to be
made. As a decision maker, one of your jobs is to identify a
manageable set of good alternatives.
•Brainstorming is a useful technique for generating alternatives
and problem solutions. But remember that it works only when
people feel comfortable in speaking their minds.
• Don’t overlook hybrid alternatives, which combine the best
features of two or more other alternatives.
•You will have greater success if you enlist people who have di-
verse skills and viewpoints. This will generate creative conflict.
As a manager, your job is to turn this conflict into a productive
direction. ...