C
hapter 5 outlines several techniques for evaluat-
ing alternatives. These techniques can help you compare
the pros and cons of each choice. However, they do not
dictate which decision should be made because people on the deci-
sion team may have different views of the evaluations. In addition,
subjective and qualitative concerns may not be fully addressed in the
evaluation process. Consequently, useful as well as subversive consid-
erations are likely to creep in.
The decision team must take its evaluations and conflicting opin-
ions and move on to the next step: making a decision. This chapter
describes three techniques that you can use in moving to ...