January 2024
Intermediate to advanced
259 pages
3h 53m
Chinese
Content preview from 精益设计：设计团队如何改善用户体验：原书第 3 版
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
80
｜
第
8
章
假如你在一家研发企业费用跟踪软件的公司工作，该公司试图实现的业务
成果是获得更多的客户，保留已经拥有的客户，并增加每月的软件订阅
收入。
这家公司的
客户
（为员工购买开支跟踪软件的其他公司）正在尝试提高会
计团队的效率，减少对无法报销费用的支付，并降低整体运营成本。
这款软件的
用户
是这些客户公司的员工。他们期望的目标是尽快报销费用，
并减少正确输入这些费用信息所需的时间。
所有这些目标仍然是基于行为的成果，但每一个都有自己的思考角度。换
句话说，它们指的是不同群体所追求的不同目标。
除了行为改变之外，在客户和用户两个层面上都还存在情感目标。这个软
件的
购买者
希望借此帮助公司获得更大的成功和更高的利润。他们希望在老
板面前表现出色，能够让老板注意到他们对公司成功所做出的具体贡献。这
种期望促使他们努力寻找一款能让他们轻松实现这一目标的开支跟踪软件。
该软件的
用户
希望迅速完成报销，并确信他们的费用能够得到全额报销，
不需要为烦琐的手续和内部的分歧而烦恼。这将激励这些用户更加用心和
慎重地使用这款软件，而不是让它成为又一个被束之高阁或干脆弃之不用
的企业
IT
工具。
值得注意的是，所有这些成果都非常重要，应该作为业务、客户或用户的
成果被明确地指出来。然而，它们并非都是可以量化的。满足用户的情感
目标非常困难，特别是在团队倾向于关注指标的情况下，因为需要以不同
的方式来衡量这些情感因素。即便如此，困难不应成为我们不关注这类目
标的理由。这些情感目标至关重要：它们可以帮助团队了解自己试图交付
什么样的体验，如果处理得当，最终将在可量化的指标上取得更好的表现。 ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.