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精益设计:设计团队如何改善用户体验:原书第 3 版
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精益设计:设计团队如何改善用户体验:原书第 3 版

by Jeff Gothelf, Josh Seiden
January 2024
Intermediate to advanced
259 pages
3h 53m
Chinese
China Machine Press
Content preview from 精益设计:设计团队如何改善用户体验:原书第 3 版
反馈和研究
171
具,关键在于确保对被测试产品所做的改变足够小,并且参与测试的用户群
体足够大,这样才能将用户行为的任何转变都归因于对测试产品所做的改
变。但如果改变太多,就无法确保用户行为的转变是源自确切的某个假设。
15.2
本章小结
本章介绍了许多验证假设的方法。列举了研究协作式探索和持续学习、提
升认知的方式;讨论了如何建立周度的精益可用性测试流程,涵盖应该测
试哪些内容以及预期得到什么结果;探讨了在精益设计的背景下监测客户
体验的方法,并对
A/B
测试做了简单介绍。
这些方法与第
4
章和第
5
章中概述的流程结合使用,就会构成完整的精益
设计流程循环。我们的目标是尽可能多地实施这个循环,在每次迭代中不
断优化想法。
下一部分会将流程先放在一边,探索如何将精益设计融入组织。我们将介
绍实践精益设计方法所需的组织层面的转变,无论是初创企业、大型公司
还是数字营销机构,都需要进行这样的转变。
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Publisher Resources

ISBN: 9787111739722