January 2024
Intermediate to advanced
259 pages
3h 53m
Chinese
Content preview from 精益设计：设计团队如何改善用户体验：原书第 3 版
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方框
4
：用户成果与收益
｜
81
础。用适合自己的方式完成每个人物原型的讨论，以个人、小组或整个团
队为单位均可。可以使用以下这些问题作为提示。
用户想要实现什么目的？
答案示例：我想买一部新手机。
用户在实现目的的过程之中以及之后，想要获得什么样的感觉？
答案示例：我希望感觉自己以实惠的价格买到了想要的手机，而且不
会在同龄人中落伍（比如，我希望自己看起来很酷）。
我们的产品或服务是如何帮助用户更接近其生活目标或梦想的？
答案示例：我希望自己是一个受人尊重的技术达人。
为什么用户会选择我们的产品？
答案示例：我希望与学校里的朋友们融洽相处。
我们观察到的哪些行为变化可以表明他们实现了目标？
答案示例：他们每天都把新手机带到学校。
请注意，并不是所有的用户成果都存在于以上所有的层面之上。但是，从
这些层面来思考成果有助于找到解决方案的最重要维度：从功能性、以任
务为导向的成果，转变为更多以情感体验为导向的成果。
团队在画布的这一部分可以深入挖掘交流对话中的情感方面。在这里讨论
的不是功能、像素或代码，而是去了解是什么促使人物角色所代表的人群
寻找我们的产品，以及当他们找到它时可能会做什么。在开始测试、营销
或宣传产品的时候，这部分工作将成为内容、行为召唤（
Calls-To-Action
，
CTA
）和有用的指导性文档的宝库。
8.2
本章小结
有时，团队过于关注功能会使得这项练习变成一种重复性的工作。我们看
到有些团队在这一部分写下的内容其实是功能，因为他们认为这才是激励
82
｜
第
8
章
客户的因素。比如，如果将用户收益写为“ ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.