January 2024
Intermediate to advanced
259 pages
3h 53m
Chinese
Content preview from 精益设计：设计团队如何改善用户体验：原书第 3 版
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104
｜
第
12
章
是否有足够的客户需求，能够证明对新闻邮件项目的投入是值得的。
该公
司用来验证这个想法的
MVP
就是在现有网站上放置一个注册表单。这个
注册表单除了向访问者推广新闻邮件外，还会要求他们填写电子邮件地址。
在当前阶段，这种方法并不能为客户提供任何价值。相反，团队的目标是
评估用户需求，并深入了解什么样的价值主张和文案才能吸引用户注册。
团队认为这些测试将为他们提供足够的信息，帮助他们对是否继续推进这
个项目做出正确的决定。
团队用了半天时间完成注册表单的设计和开发，并在当天下午发布。团队
清楚公司网站每天都有巨大的访问量，因此如果用户对新闻邮件有兴趣，
大家很快就能获知。
在这个节点，该团队还没有在新闻邮件的设计和制作上投入工作。他们要
等到在第一次实验中收集到足够的数据，并且数据显示其客户对新闻邮件
确实有需求后，再开始着手工作，制作下一个阶段的
MVP
。这个
MVP
将
开始为客户交付价值，并围绕邮件的内容类型、表现形式、发送频率、社
会分布和其他需要学习的方面来制作一份出色的新闻邮件。团队计划对
MVP
版本的新闻邮件持续进行实验，每一个版本都在前一个版本的基础上
加以改进，从而提供更多不同类型的内容和设计，并最终实现他们所寻求
的商业利益。
12.2
创建
MVP
谈到创建
MVP
，第一个问题永远都是：
我们接下来需要学习的最重要问题
是什么？
在大多数情况下，答案要么与价值相关，要么与效果相关。无论
是哪一种情况都需要设计实验，为回答问题提供足够的证据，从而帮助我
们决定对于这个想法是应该继续深入，还是应该放弃。 ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.