January 2012
Intermediate to advanced
312 pages
7h 8m
French
Content preview from Le grand livre du marketing
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapitre 2
ANALYSER L’ENVIRONNEMENT DE L’ENTREPRISE
• • •
« Parler est un besoin, écouter est un art. »
J.W. von Goethe
Ce chapitre vous permet de découvrir les principales méthodologies les plus utilisées pour décrire l’environnement autour de trois thèmes :
• L’analyse de l’environnement
• Le cycle de vie du marché
• L’analyse de la concurrence
Une entreprise évolue au sein d’un système économique global, son environnement, où se confrontent des acteurs et où s’exercent de nombreuses forces sur lesquelles elle a en général peu de poids. La compréhension de cet environnement et plus particulièrement de l’environnement concurrentiel est un préalable à toute décision, permettant de s’assurer de l’adéquation entre l’environnement externe et ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.