January 2012
Intermediate to advanced
312 pages
7h 8m
French
Content preview from Le grand livre du marketing
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapitre 2
DYNAMISER LES PRODUITS SERVICES
• • •
« Celui qui trouve sans chercher est celui
qui a longtemps cherché sans trouver., »
Gaston Bachelard
Ce long chapitre couvre le sujet essentiel du produit ou service proposé aux clients.
• Les composantes d’un produit
– Le produit
– Le packaging
– Les services
• Le portefeuille de produits
• L’innovation produit
– L’amélioration de l’offre
– L’élargissement du marché
– Le renouvellement de l’avantage concurrentiel
– L’innovation réactive
– L’évaluation de l’innovation
– Le processus d’innovation
Un produit n’est pas qu’une entité physique, c’est aussi un ensemble de relations techniques, commerciales financières et personnelles entre un acheteur et un vendeur. Un produit n’est pas un produit, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.