January 2012
Intermediate to advanced
312 pages
7h 8m
French
Content preview from Le grand livre du marketing
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Chapitre 4
VALORISER LA DISTRIBUTION
• • •
« L’ouvrier qui veut bien faire son travail doit commencerpar aiguiser ses instruments. »
Confucius
La distribution est un domaine qui a considérablement évolué au cours des dernières années, sous l’impulsion des nouvelles technologies de l’information et de la communication ; celles-ci ont généré beaucoup d’opportunités, notamment dans le secteur des services et le marketing B2B.
• Le contact matériel
– La logistique
– Les techniques marchandes de produit
– Les techniques marchandes dans les services
• Le contact humain
– Le contact numérique
• Le contact multicanal
La place, c’est au sens étymologique du terme un lieu de rencontre, d’échange, de contact : une agora. En marketing, c’est une ressource ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.