January 2012
Intermediate to advanced
312 pages
7h 8m
French
Content preview from Le grand livre du marketing
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapitre 3
ANTICIPER LE MONDE DE DEMAIN
• • •
« Ne pas prévoir, c’est déjà gémir. »
Léonard de Vinci
Ce chapitre parle du futur. Woody Allen, à la question : « Pourquoi vous intéressez-vous au futur ? », répond : « C’est parce que je vais y passer le restant de mes jours. »
• Les mégatendances
– Exemples de mégatendances centrées sur la vie sociale et économique
– Exemples grande consommation
• Les panels d’experts
– La méthode Delphi
Une des fonctions du marketing est d’anticiper le monde de demain afin de préparer une offre pertinente. Anticiper le monde de demain requiert une vision particulière car, comme le dit Picasso : « Le futur est pareil à la beauté, tout est dans l’œil de celui qui regarde. »
Le marketeur va distinguer les zones ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.