January 2012
Intermediate to advanced
312 pages
7h 8m
French
Content preview from Le grand livre du marketing
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapitre 4
PÉRENNISER LE POSITIONNEMENT
…
« Celui qui ne prévoit pas les choses lointainess’expose à des malheurs prochains. »
Confucius
Ce chapitre vise à inscrire dans le temps le positionnement ; il envisage les risques et les difficultés, et propose par de nombreux exemples les voies qui permettent d’assurer la pérennité de l’entreprise.
• Le risque de dépositionnement
• La difficulté du multipositionnement
• La régénération permanente du positionnement
– La reconquête du positionnement perdu
– L’évolution du modèle de base
– La revitalisation du modèle économique
– La débanalisation
• La tentation de l’ambivalence identrificatrice
« On est locataire de son succès », disait Marcel Bleustein-Blanchet. Quand la concurrence s’intensifie, il ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.