January 2012
Intermediate to advanced
312 pages
7h 8m
French
Content preview from Le grand livre du marketing
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapitre 1
RÉUNIR LES CONDITIONS DE RÉUSSITE
…
« S’il travaille pour toi, tu travailles pour lui. »
Proverbe japonais
Construire une démarche marketing est inutile si elle ne se concrétise pas par des actions réussies sur le terrain. L’objet de ce chapitre est de définir les conditions à réunir pour s’assurer d’un déploiement réussi.
• L’appropriation par les parties prenantes
• Un suivi rigoureux et systématique
– Critères de détermination des indicateurs
– Les indicateurs non intégrés
– Les indicateurs intégrés
La dernière étape de la démarche marketing consiste à mettre en œuvre et à transformer en actions toutes les décisions prises dans les trois étapes précédentes : connaître, positionner, concevoir. Pour préparer le passage à l’action, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.