January 2012
Intermediate to advanced
312 pages
7h 8m
French
Content preview from Le grand livre du marketing
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapitre 2
ASSURER L’ADAPTATION INTERNATIONALE
• • •
« Notre réussite actuelle tient essentiellement à ce que, depuis vingt ans,nous avons investi hors d’Europe plus de 80 % de notre argent. Nousavons su prendre l’avion plus tôt que tout le monde. »
Xavier Fontanet, PDG d’Essilor
Ce long chapitre prend en compte les différents aspects nécessaires à un déploiement international. Il est riche de très nombreux exemples, car c’est un domaine où la diversité est considérable.
• L’identification des opportunités
– Attractivité
– Risques
• L’analyse approfondie du ou des pays retenus
• L’adaptation de l’offre
– Le positionnement
– La conception de l’offre
- Produits et services
- Distribution
- Prix
- Communication
• Le mode d’implantation
À l’heure ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.