January 2012
Intermediate to advanced
312 pages
7h 8m
French
Content preview from Le grand livre du marketing
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Chapitre 3
FORMALISER LE PLAN MARKETING
…
« j’ai plus peur de nos propres erreurs que des plans de nos ennemis. »
Périclès
Formaliser le plan marketing est un exercice laborieux mais indispensable qui permet de regrouper toutes les informations et toutes les analyses mentionnées lors des différentes étapes de la démarche marketing. Mais le plan marketing n’est pas que ce recensement de différentes rubriques. C’est avant tout un outil de pilotage et de communication.
• Les rubriques du plan marketing
– Synthèse managériale
– Analyse de l’environnement économique
– Impact des mégatendances
– Analyse SWOT
– Ressources de l’entreprise
– Stratégies et objectifs marketing
– Opérations marketing
– Projections financières et budget
– Contrôle, évaluation ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.