January 2012
Intermediate to advanced
312 pages
7h 8m
French
Content preview from Le grand livre du marketing
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapitre 5
INTÉGRER LA COMMUNICATION
• • •
« Un bon croquis vaut mieux qu’un long discours. »
Napoléon
Ce long chapitre passe en revue tous les aspects de la communication, un domaine qui a aussi beaucoup évolué avec le développement des NTIC.
• Le positionnement
• Le sens
• La marque
• La cible
• Les moyens de communication
– La publicité
– La promotion des ventes
– Le packaging
– Les relations publiques
– Le marketing direct et la communication en ligne
– L’échange humain
– L’échange numérique
• La communication intégrée
Une personne dans un pays développé reçoit par jour 800 mots, 2 000 images et 20 000 stimuli visuels d’ordre commercial ou publicitaire. Sur l’ensemble de ces publicités, elle ne se souvient spontanément que d’une seule, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.