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Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter, 3rd Edition
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Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter, 3rd Edition

by Dave Kerpen
February 2019
Beginner content levelBeginner
304 pages
7h 3m
English
McGraw-Hill
Content preview from Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter, 3rd Edition

Appendix

A Refresher Guide to the Social Networks That Matter Most

My wife, Carrie, and I bought a new home a few years ago and have since made several renovations. As I watched Carrie fall down the rabbit hole of home renovations, decorating, and furniture shopping, I got to observe how she, as a consumer, used social media to investigate and make purchase decisions, what networks affected her choices, and how.

Every social media user has his or her own pattern, or “social DNA,” for how to use each network. My wife (and now more than 2.23 billion others!) uses Facebook for her actual friends, past and present. If you’ve met Carrie in “real life,” chances are she’ll friend you on Facebook. She uses Twitter, however, to connect with celebrities ...

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Publisher Resources

ISBN: 9781260453294