Skip to Main Content
Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter, 3rd Edition
book

Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter, 3rd Edition

by Dave Kerpen
February 2019
Beginner content levelBeginner
304 pages
7h 3m
English
McGraw-Hill
Content preview from Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter, 3rd Edition

CHAPTER 1

Images

Listen First, and Never Stop Listening

You are angry.

You just got a letter in the mail from your car insurance company explaining that it will cover only half the cost of the recent work you did on your car following an accident. You’re out $700, which stinks, but more important, you’re wondering why you pay these high monthly premiums if not to cover situations just like this. So you call the company, and you’re placed on hold for 30 minutes. Finally you get a representative who says, “I’m sorry, there’s nothing I can do. This is the policy.” As you sit there, frustrated and dejected, the telephone representative feeds you the next ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

Ann Handley

Publisher Resources

ISBN: 9781260453294